Mailshots: Save time and space with printing in-house.

Printing in-house saves time and space because you only print what you need as you need it. Changes can be made easily, cheaply and without waste.

Best of all, it’s under your control. Features on colour office printers such as Proof Print mean you see exactly what the finished flyer is going to look like before you hit the button and print 50 of them.

That means no shocks when the flyers are delivered by the print shop and the company logo has come out the wrong shade of blue, the MD’s face is orange or you spot your best customer’s name spelt incorrectly.

It would be cheaper to get 10,000 copies of your direct mail shot run off by a print shop rather than print them in-house. But will you use them all or will a couple of spare boxes be propping open a door or sitting by the marketing manager’s desk long after their usefulness has passed?

Worse still, will you be tempted to send old flyers to new prospects just to avoid waste or because you can’t afford to print 10,000 updated copies?

Wouldn’t it be better if direct mail was tailored to the audience you’re targeting – maybe even personalised for each customer or group of customers?

In-house colour printing provides just this opportunity. And when the company offers a new product or service or drops an unsuccessful one, this can be integrated into the new marketing material.

The above information has been written by IDG Global Solutions in association with OKI Printing Solutions. We hope you have found it useful - for more information about our range of printing solutions, please visit our product pages, or call 01483 852581.

Printing And Scanning Solutions Limited (PASS)
Carradale, Kirby Road, Woking, Surrey, GU21 4RJ
Tel: 01483 852581 Fax: 01483 721008
Email: sales@pass-barcodes.co.uk